BlueSnap; How And Why
When a consumer goes shopping online, he is looking for a vendor who will give him the best shopping experience. A product can be sold by many merchants, but is the merchant who knows how to convert a browse into a sale that wins the customer at the end.
The shopping experience includes presentation of the product. It also includes what happens after the customer addes the product to the cart. The deal is not done until payment is made and the customer gets an order confirmation. The merchant can control how the shopping cart looks, but how the payment process behaves is up to how the processor handles the transaction. BlueSnap understands the importance of a seamless payment process. They offer an all-inclusive solution that fits the needs of the merchant and customers.
When a shopper decides to add an item to the shopping cart, the sale is not yet in the bag. The customer has to go through the checkout process and enter payment information, then submit the order. If the payment is approved, the deal is done. However, if it does not go through, the customer is left with a lot of questions. There is nothing more frustrating to the customer than to spend the time filling out the order and payment information, then having a valid payment rejected for some unknown reason. In situations like these, the merchant will likely lose a potential customer.
BlueSnap takes care of carefully integrating the payment gateway to the shopping cart system so problems with payment processing will be avoided. They can also process many different types of payments, so the merchant can offer their customers different options in paying for their order. Using a seasoned payment processor like BlueSnap will minimize any glitches that prevent a valid payment from going through.